Thanks for stopping by. I hope you find this blog fun and interesting. Who said B2B has to be boring? With the explosion of content, online business communities, and the evolution of social media usage by business (yes, it’s happening), companies are discovering that FUN, engagement, and loyalty are correlated.
In the next few years as social media marketing to the business customer becomes more mainstream (and business marketers lag b2c adoption) and businesses get over the hurdle of experimenting, there will be a shakeout. Many business marketers will discover that what they are presently doing ISN’T working because their approaches and content fail to excite, inspire and engage the business audience. What will be left are viable models and, make no mistake, practices that deftly employ fun, gaming, and levity WILL be shown to deliver the ROI goods.
Fun is a people-centered strategy. It’s not about the technology, or “processes,” or proprietary methodologies. And most marketing to the business customer is so filled with jargon that it is little wonder it fails in the marketplace. People make decisions and business marketing is about relationships. So is fun, engagement and social media. So unless you sell to robots, stop using old tactics that do not work, that get lost in the techno-jargon, and that focus on your technology.
Fun is a customer-centered strategy. Companies with big, human, and people-centered values will step and be successful.