Kathy Klotz-Guest

SNCR Launches Study on Video Storytelling

In Uncategorized on June 18, 2010 at 9:28 pm


Please participate in The Society for New Communication Research’s (www.sncr.org) study on online video storytelling

If you are involved in the strategy and tactics of online video for your organization, please consider participating in SNCR’s video study:


The Organizational Use of Video Storytelling is a two-part seminal research study led by SNCR Founding Fellow Kathy Klotz-Guest of Powerfully Funny also with SNCR Senior Fellow Jamie Beckett of Cisco on the qualitative case studies.

The quantitative and subsequent qualitative research components will focus on how organizations are using video to enhance their storytelling both inside and outside the company.  Every organization has stories designed to communicate who they are to both internal and external audiences. The results of this study will yield insight into best practices for organizations wanting to leverage video to reach audiences and tell their stories in new ways.

All survey participants will receive a complimentary copy of the executive summary of the survey results and a special discount to attend the 2010 Society for New Communications Research Symposium & Awards Gala, which will be held in November in Palo Alto, CA, where the findings will be shared. The final results of the study will also be highlighted in the Society’s Journal of New Communications Research and published in a full report.


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